Last updated on: 02.10.2024

We place great importance on ensuring that the handling of personal data is transparent. This privacy policy provides information on what personal data we collect, for what purpose, and to whom we disclose it. To maintain a high level of transparency, this privacy policy is regularly reviewed and updated.

1.Services We Use

• Google Analytics
• Google My Business
• WhatsApp Business Chat
• WordPress
• Amazon Web Services
• Firebase

2.Contact Information

If you have any questions or concerns regarding the protection of your data, you can reach us anytime via email. The party responsible for data processing carried out through this website is:

AlpErp
32-33 Upper Street,
London, England,
N1 0PN

Data Protection Officer:

3. General Principles

3.1 What data do we collect from you and from whom do we receive this data?

Primarily, we process personal data that you provide to us or that we collect while operating our website. In certain circumstances, we may also receive personal data about you from third parties. The following categories of data may be included:

• Personal data (name, address, date of birth, etc.);
• Contact data (mobile number, email address, etc.);
• Financial data (e.g., account information);
• Online identifiers (e.g., cookie IDs, IP addresses);
• Location and traffic data;
• Audio and video recordings;
• Particularly sensitive data (e.g., biometric data or information about your health).

3.2 Under what conditions do we process your data?

We treat your data confidentially and in accordance with the purposes set out in this privacy policy. We ensure transparent and proportionate processing.

If, in exceptional cases, we are not able to follow these principles, data processing may still be lawful if there is a justification. The justification may include:

• Your consent;
• The performance of a contract or pre-contractual measures;
• Our legitimate interests, provided that your interests do not outweigh ours.

3.3 How can you withdraw your consent?

If you have given us consent to process your personal data for specific purposes, we will process your data within the scope of this consent, provided we do not have another justification.

You can withdraw your consent at any time by sending an email to the address provided in the legal notice (Impressum). Data processing that has already occurred will not be affected by the withdrawal.

3.4 In what cases can we share your data with third parties?

a. Principle
We may rely on third parties or affiliated companies to provide services and may need to instruct them to process your data (so-called data processors). Categories of recipients include:

• Accounting, fiduciary, and auditing firms;
• Consulting companies (legal advice, taxes, etc.);
• IT service providers (web hosting, support, cloud services, website design, etc.);
• Payment service providers;
• Providers of tracking, conversion, and advertising services.

We ensure that these third parties and our affiliated companies meet data protection requirements and treat your personal data confidentially.

In certain circumstances, we may also be required to disclose your personal data to authorities.

b. Visiting our social media channels
We may have embedded links to our social media channels on our website. This is visible to you (typically through the respective icons). By clicking on these icons, you will be redirected to our social media channels.

In this case, the social media providers will know that you are accessing their platform from our website. The social media providers can use the data collected in this manner for their own purposes. We would like to point out that we have no knowledge of the content of the transmitted data or how it is used by the operators.

c. Transfer abroad
In the course of processing, your personal data may be transferred to companies abroad. These companies are subject to the same level of data protection as we are. The transfer can take place worldwide.

If the level of data protection does not correspond to that in Switzerland, we carry out a prior risk assessment and contractually ensure that the same protection as in Switzerland is guaranteed (e.g., through the new standard contractual clauses of the EU Commission or other legally required measures). If our risk assessment is negative, we take additional technical measures to protect your data. You can access the standard contractual clauses of the EU Commission at the following link:
https://commission.europa.eu/publications/standard-contractual-clauses-controllers-and-processors-eueea_de

3.5 How long do we retain your data?
We store personal data only for as long as is necessary to fulfill the individual purposes for which the data was collected.

Data that we store during your visit to our website is retained for twelve months. An exception applies to analysis and tracking data, which may be stored for a longer period.

We retain contractual data for a longer period as we are legally required to do so. In particular, we must keep business communications, signed contracts, and accounting documents for up to 10 years. If we no longer need such data from you for providing our services, the data will be locked and used only for accounting and tax purposes.

3.6 How do we protect your data?
We will store your data securely and take all reasonable measures to protect it from loss, access, misuse, or alterations.

Our contractual partners and employees who have access to your data are obligated to comply with data protection regulations. In some cases, it may be necessary to forward your requests to companies affiliated with us. Even in such cases, your data will be treated confidentially.

On our website, we use the SSL (Secure Socket Layer) protocol in conjunction with the highest level of encryption supported by your browser.

3.7 What rights do you have?

a. Right to information
You can request information about the data we have stored about you at any time. We ask that you send your information request together with proof of identity to [email protected].

You also have the right to receive your data in a commonly used file format if we process your data automatically and if:

• You have given your consent for the processing of this data; or
• You have disclosed data in connection with the conclusion or execution of a contract.

We may restrict or deny the release of information or data if it conflicts with our legal obligations, our legitimate interests, public interests, or the interests of a third party.

The processing of your request is subject to a legal processing period of 30 days. However, this period may be extended due to a high volume of requests, legal or technical reasons, or because we need more specific information from you. You will be informed of the extension of the deadline in due time, at least in written form.

b. Deletion and correction
You have the right to request the deletion or correction of your data at any time. We may reject the request if legal regulations require us to retain the data for a longer or unchanged period or if there is a legal basis opposing your request.

Please note that exercising your rights may conflict with contractual agreements and have corresponding effects on the execution of the contract (e.g., early termination of the contract or financial consequences).

c. Legal remedies
If you are affected by the processing of personal data, you have the right to enforce your rights in court or file a complaint with the competent supervisory authority. The competent supervisory authority in Switzerland is the Federal Data Protection and Information Commissioner:
https://www.edoeb.admin.ch

3.8 Changes to the privacy policy
We may change this privacy policy at any time. The changes will be published on alperp.ch; you will not be notified separately.

4. Individual Data Processing Operations

4.1 Provision of the website and creation of log files
What information do we receive, and how do we use it?
When you visit alperp.ch, certain data is automatically stored on our servers or the servers of services and products we use and/or have installed for purposes of system administration, statistics, security, or tracking. This data includes:

• The name of your internet service provider;
• Your IP address (in some cases);
• The version of your browser software;
• The operating system of the computer used to access the URL;
• The date and time of access;
• The website from which you visit the URL;
• The keywords you used to find the URL.

Why are we allowed to process this data?
This data cannot be assigned to a specific person, and there is no merging of this data with other data sources. The storage of log files is carried out to ensure the website’s functionality and to maintain the security of our information technology systems. This is where our legitimate interest lies.

How can you prevent data collection?
The data is stored only as long as necessary to achieve the purpose for which it was collected. Accordingly, the data is deleted after each session. The storage of log files is essential for the operation of the website; therefore, you do not have the option to object.

4.2 Google Analytics
We use Google Analytics, a web analysis service of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”), on our website. Google Analytics uses “cookies,” text files stored on your computer, to help analyze how you use the website.

The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. If IP anonymization is activated on this website, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.

On behalf of the operator of this website, Google will use this information to evaluate your use of the website, compile reports on website activity, and provide other services related to website and internet use to the website operator.

The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

You can prevent the storage of cookies by adjusting your browser software; however, please note that if you do this, you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) by Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout.

4.3 Google My Business
We use functions of Google My Business, a service of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”), on our website. Google My Business enables companies to manage their presence on Google, including Google Search and Google Maps, and interact with customers.

By visiting our website or interacting with our Google My Business listing, such as leaving reviews or asking questions, data, especially your IP address and the content of your interactions, is transmitted to Google and stored on Google servers. These servers may be located in the USA or other countries.

Google uses this information to provide the services of Google My Business, facilitate user interactions with companies, and provide us with reports and analyses about the interactions and performance of our business listing.

4.4 WhatsApp Business Chat
We offer you the option to communicate with us directly via “WhatsApp Business Chat.” This service is provided by WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, a subsidiary of Meta Inc., 1601 Willow Road, Menlo Park, CA 94025, USA.

When you contact us via WhatsApp Business Chat, your mobile phone number, the content of your message, and any other data you provide will be transmitted to and processed by WhatsApp. We receive this data and use it to respond to your inquiry.

WhatsApp uses cookies and other technologies to provide the service and enable communication, which may involve collecting and storing your IP address.

Please note that using WhatsApp Business Chat and communication via this service is subject to WhatsApp’s privacy policy. We recommend that you read these policies before using the service.

4.5 WordPress
Our website is based on the WordPress platform, a content management system developed by Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA. WordPress allows us to create, manage, and publish content.

When using our website, which is based on WordPress, various data, including your IP address, date and time of access, and information about the browser you use, may be collected and stored. This data is primarily used for administrative purposes and to ensure the website’s smooth operation.

Some WordPress functions, such as comments or contact forms, may collect additional personal data when you use them.

4.6 Amazon Web Services
Our website uses services from Amazon Web Services (AWS), a comprehensive cloud service provider of Amazon.com, Inc. AWS offers a range of infrastructure technologies that allow us to operate our website and related services reliably and scalably.

When you visit our website or use services hosted on AWS, certain information, such as your IP address, usage data, and other relevant information, may be stored on AWS servers. This data is used to ensure the website’s functionality and provide us with analytics and insights into the use of our services.

Amazon processes your data according to the AWS privacy policy. It is recommended to consult these policies for more information on how AWS uses your data.

4.7 Firebase
Our website and applications use Firebase, a platform for developers provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). Firebase offers a range of tools and services for developing, managing, and improving web and mobile applications.

By using Firebase, various data, including your IP address, information about the browser you use, date and time of access, and other interaction data, may be transmitted to and stored on Google servers. This data is used to enable the functionality of our applications, monitor performance, diagnose errors, and improve user experience.

Some of the specific Firebase services we may use include:

• Firebase Realtime Database: A cloud-hosted NoSQL database service.
• Firebase Analytics: An analytics tool for collecting data on the use and behavior of app users.
• Firebase Authentication: A service that provides authentication functions for our applications.
• Firebase Cloud Messaging: A service for notifications and messaging.